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Building a sense of what you like

How do I find out what kind of cider I like?

In short

By comparing deliberately rather than sampling randomly. Taste two or three ciders alongside each other that differ in one respect, decide which you prefer and why, and then change a different variable next time.

The variables worth working through first are sweetness, tannin, acidity and carbonation, in roughly that order, because they account for most of the difference between one cider and another.

Keep a short written record. Taste memory is unreliable, and a note that identifies what you liked and what it was made of is what turns a series of drinks into a working knowledge of your own preferences.

Change one thing at a time

A sequence of comparisons, each isolating one variable.
VariableWhat to compareWhat you learn
SweetnessA dry and a medium cider from the same producerWhere your own threshold sits, and how much sweetness masks other things
TanninA West Country bittersweet-based cider against a cider from dessert or culinary fruitWhether you want structure and grip or freshness and lightness
AcidityAn eastern-counties or sharp-fruit cider against a low-acid West Country oneHow much sharpness you find refreshing rather than aggressive
CarbonationA still cider against a sparkling one of similar sweetnessHow much the gas changes your reading of the same drink
TraditionA sidra natural, a cidre brut, an Apfelwein and an English farmhouse ciderHow differently four traditions answer the same question
FruitTwo single-varietal ciders from the same producerWhat a variety actually contributes, with the method held constant
PerryA perry against a cider of similar sweetnessWhat sorbitol and a different acid profile do

Why comparison works and sampling does not

Human sensory judgement is far better at detecting differences than at judging absolutes. Asked whether a cider is sharp, most people struggle; asked which of two ciders is sharper, almost everyone answers correctly. Comparison converts a hard task into an easy one, and it is why trained sensory panels are built around difference tests rather than around ratings.

It also controls for everything else. Two ciders tasted a month apart differ in temperature, glass, mood, what you had just eaten and how tired you were. Two tasted side by side differ only in themselves.

The practical consequence is that a single unfamiliar cider tells you rather little. The same cider next to a familiar one tells you a great deal, because the familiar one acts as a reference point.

Reading your own preferences honestly

It is worth separating three things that often get run together: what you like, what you find interesting, and what you think you ought to like. They diverge, and the divergence is normal. A drinker can find a heavily phenolic farmhouse cider fascinating and still prefer to drink something else.

Preferences also move, and they move fastest for bitterness and astringency. Repeated exposure reliably increases tolerance of both, which is why people who dislike tannic cider at first often come to prefer it, and why an experienced taster is a poor judge of what a new drinker will find approachable.

There is no developmental hierarchy here. Preferring a light, sweet, sparkling cider is not a stage to be grown out of; it is a preference, and a large part of the world produces cider for exactly it. The point of building a sense of what you like is to be able to find it, not to arrive somewhere in particular.

Keeping a usable record

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